Last modified: July 3rd, 2025
Introduction
Broad River Animal Hospital ("Company" or "We") respects your privacy and are committed to protecting it through our compliance with this policy.
This policy informs you of how we collect, use, maintain, protect, communicate, disclose and otherwise process personal data through our websites or products, or related to the provision of services that you obtain from the Company, which is hereby referred to collectively as our “Sites”. This policy will also apply to personal data you give us in-person, electronically, telephone, or through our products and services when interacting with the Company.
Examples of how information is collected includes:
- On Sites, including this website.
- In email, audio/video recordings, text, and other electronic messages between you and the Company.
- Through mobile and desktop applications you download from this website, which provide dedicated non-browser-based interaction between you and this website.
- When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
It does not apply to information collected by:
- Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
- Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from, on or at the Sites.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website or exercise your privacy rights as described in this policy. By accessing or using this website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Children Under the Age of 16
Our website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the without verifiable parental consent as required by the Children's Online Privacy Protection Act (COPPA) website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this website or on or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at:
601 S. Henderson Road
King of Prussia, PA 19406
legal@vetpartners.com or by calling 828-484-7771
California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see the "Your California Privacy Rights" section below for more information.
Information We Collect About You and How We Collect It
Depending on how you interact with our Sites, products, and services, we may collect or process several types of information related to you and your pets, including:
- By which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline ("personal information"), as well as pet-specific information including but not limited to pet names, breeds, medical histories, vaccination records, medications, treatment plans, and other veterinary health information, which may be protected under applicable privacy laws;
- That is about you but individually does not identify you; and/or
- About your internet connection, the equipment you use to access our website, and usage details.
We collect this information:
- Directly from you when you provide it to us, such as through audio or video recordings captured during interactions with our services.
- Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
- From third parties, such as our business partners.
Information You Provide to Us
The information we collect on or through our Sites may include:
- Information that you provide by filling in forms on or at our Site. This includes information provided at the time of registering to use our website, subscribing to our service, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the website.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our website and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.
- Web Beacons. Pages of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Sites are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Sites. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different Sites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About Choices About How We Use and Disclose Your Information.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- For business purposes, including improving quality and functionality of our services.
- To present our website and its contents to you.
- To provide you with information, products, or services that you request from us.
- To fulfill any other purpose for which you provide it.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- To notify you about changes to our Sites or any products or services we offer.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
Disclosure of Your Information
We may disclose aggregated information about our users without restriction.
We may disclose personal information that we collect or you provide as described in this privacy policy:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Site users is among the assets transferred.
- To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.
- We may disclose your and your pet's personal information to a third party for a business purpose, or partners and/or affiliates. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. This includes protecting sensitive information about your pet's health and treatment history in accordance with applicable privacy laws and regulations.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law, or legal process, including responding to any government or regulatory request.
- To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.
We share your personal information with the following categories of third parties:
- Online booking tools.
- Form providers used to communicate with the Company.
- Parties that provide the optional opportunity for you to provide context to your visit, a review of your visit, and interest in additional services.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.
California residents may have additional personal information rights and choices. Please see Your California Privacy Rights for more information.
Retention, Storage and Security
We retain and store your personal data as long as necessary for the intended purposes and are consistent with our data retention policy, unless a long retention period is required or permitted by law.
Some of the Company (or its affiliates) employees may need to access your personal data to perform their duties. This could include employees that work in customer service/support, IT and security, legal and compliance, management, marketing, or finance.
We take protecting your personal information seriously. We use safeguards to keep your data secure. However, please be aware that no security measures are perfect or impenetrable, so sharing information with us is at your own risk. If we learn that your information might have been compromised, then we will try to notify you electronically, by posting a notice on our website, and/or through other reasonable methods if allowed by law.
Your California Privacy Rights
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/privacy-laws.
California's "Shine the Light" law (Civil Code Section § 1798.83) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to legal@vetpartners.com or write us at: 601 S. Henderson Road, King of Prussia, Pennsylvania 19406.
Notice to European Users
This website and the services on this website are targeted for users in the United States of America. Any information you enter on this website may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. The General Data Protection Regulation (GDPR) and related data protection laws allows for transfer of personal data from the European Union to a third country after being informed of the possible risks of such transfers due to the absence of an adequacy decision and appropriate safeguards if the individual has explicitly given their consent to the transfer of personal information. By using this website, products, or the services, you consent to (1) the collection and processing of personal information and veterinary-specific information including but not limited to pet health records, vaccination history, breed information, treatment records, billing information, and other related personal information as defined under applicable privacy laws; (2) the sharing of such information with Company’s partners and/or affiliates for purposes of providing comprehensive veterinary care and business operations; and (3) the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by the Company and its affiliates on servers located in the United States of America as described in this privacy policy.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you either by prominently posting a notice of such changes or by directly sending you a notification if required by law. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this privacy policy to check for any changes.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, including matters related to pet medical records, data sharing between partners or affiliates, to exercise your opt-out rights, or to submit a verifiable request regarding your personal information rights under applicable privacy laws, you may contact either your local affiliated hospital or our corporate office at:
Veterinary Practice Partners, LLC
601 S. Henderson Road
King of Prussia, PA 19406
legal@vetpartners.com
